Creating a good logo is tough!

Logos are subjective in that a given mark will either appeal to a broad audience or it won’t, but they also require adherence to a pretty large set of “objective” requirements: they must be legible, they must “travel” well across a huge set of digital and print applications, they must be recognizable, they must connect the identity of the company to that company’s target market.

Logo design is one of my very favorite design activities, and I’ve designed dozens. Check out the selections above for a taste of what I’ve done. From university-based efforts in education to massage businesses, I’ve created logos and branding systems for a huge range of employers and clients.