RESUME

Social Media Campaign

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Date:
Winter, 2014
About

The American Cancer Society’s Relay For Life is one of the largest team-based fundraisers in the world. Many Relay For Life teams have trouble both with recruiting new participants and with engaging team members to participate in fundraising once they’ve signed up.

I designed campaign strategy and wrote content for a 50-day social media calendar to be used by Relay For Life teams for recruitment and engagement.